A Letter to You

Dear Marketer:

Thanks for visiting our website. I’m honored you are checking us out, and I look forward to talking with you directly.

gayle_200Because you’re here at our site, that tells me you’re looking for a resource with proven experience that will help you be more effective.  I want to assure you that you’ve come to the right place.

Please call or email us to tell us your story.  We’ve learned a lot over the past 20+ years, but one thing I know with absolute certainty:  we’re all smarter when we work together.

Our experience will get you to a more effective, more productive and more professionally satisfying place faster.  But why take my word for it?  Please check out the nice things our clients say about us in the rotating testimonials in the right hand margin. –>

Our perspectives are deep and wide.  Here are just a few of the projects we’ve recently worked on:

  • Identified and launched dues-paid membership organizations where none existed before
  • Helped a major insurance company sell more, mail less, and do it at a cost-per-sale that was 37% less than the prior (pre-MCA) year
  • Created “communities” for our clients, providing greater interaction with their constituencies to improve cross-selling and retention
  • Developed breakthrough creative strategies and campaigns (we consistently beat existing controls, and we have the data to prove it)
  • Developed meaningful data-driven “dashboards” to help clients know what to do, when to do it, and what happens when they do

We’re strategists and campaign analysts and project managers and complete out-source solutions.  In other words, we come for the strategic fun but stick around for the execution and cleanup.

We help our clients pick their way through the shoals of treacherous economies as well as thrive during bullish ones, managing risk and maintaining marketing stamina along the way.

We always use classic direct response marketing principles. That way, you can be confident that your marketing initiatives are built upon a foundation of replicable results regardless of the channel we use.

Most of all, we help you think bigger, wider, and braver. Sometimes we can be pushy. In fact, I’ve been told that we are a little like the sand in the oyster that turns into a pearl…

Thanks again for visiting, and for reading my letter to you.  I’m eager to meet you.

So please, call. Or email. We’re ready to listen to your story.



Gayle Teskey,  President and CEO


P.S.  My current favorite way of describing our team is that we are highly effective “Persuasion Architects.”  What to know what I mean by that?  Send me a note and let’s start a discussion: contact us.