About Our Staff
Direct Marketing Expertise Helps You Avoid Missteps
We laugh about being a bunch of “tough, pragmatic Midwesterners,” but
that’s really what makes us so good at direct response marketing.
We’ve all worked several years within direct
marketing, and each one of us brings a perspective based on extensive
testing across
a wide variety of environments.
Consultative and Executive
 Gayle Teskey, President and CEO
Ms.
Teskey joined MCA as vice president at its inception in 1993, and
became president in 1998. She has an extensive background in
non-profit and for-profit membership marketing, periodicals, and
insurance marketing.
Ms. Teskey earned a B. A. in English and Communications
in 1980 from Augsburg College in Minneapolis, MN.
In addition to my role
as General Manager and Chief Strategist, I consider myself to be
a catalyst - it's my job to bring out the
best
thinking of my clients and the professionals who have chosen to
work with me at MCA. I think of it as being an "enervator" -
someone who challenges, stimulates and supports the collective
achievement of greater accomplishments.
 James R. Perdiew,
founding partner, board member,
and "Brain
Trust" resource
Jim Perdiew is one of the founders of MCA, serves on its Board
of Directors, and is a senior consultative resource to MCA.
Since
1982, he has been president of James R. Perdiew and Company,
a consulting firm which specializes in the businesses of creating
and marketing membership continuity clubs and their portfolios
of marketable products and services, as well as the establishment
of
proper corporate infrastructures which facilitate success in
these
and other direct marketing marketplaces.
Mr. Perdiew graduated in
1969 from Ohio State University with a B.A. He also attended
Denison University and Rutgers University.
 Lawrence
D. Dutra, Chairman of the Board
Mr. Dutra serves as the
Chairman of the Board of MCA. He has over 20 years experience in
direct marketing, almost exclusively in
the association, club and membership development area.
Marketing
Services
One of our founding objectives was that not only would
we help our clients identify their fullest potentials, but we would
make
the
skilled resources available to help our clients achieve those
potentials.
 Doris Kamstra, Marketing Director
Ms.
Kamstra joined MCA in 1994, and has been responsible for MCA's highly
disciplined marketing
services competency. All
marketing services and project implementation responsibilities
fall under
her domain,
including campaign strategies, annual planning, campaign
execution and response analysis functions.
Ms. Kamstra holds a
B.S. in Business Administration (Marketing, Management & Economics)
from Minnesota State University, Moorhead, MN.
Creative Direction
The role that copy/offer/format plays in the
direct response world is critical, and we bring to bear all we
can to maximize
the skills
and abilities of the creative writers and artists we choose
for a project.
 Sue
McKenna, Creative Director
Ms. McKenna joined MCA in 2000, moving from an interactive
advertising agency in Des Moines, where she worked on strategy
and creative
for online and offline campaigns. Prior to that she wrote and helped
develop numerous direct marketing campaigns for acquisition and
retention programs, as well as single product sales and lead generation
packages. As MCA’s Creative Director, Ms. McKenna ensures
the message for each client is relevant and persuasive, and works
to integrate it across channels for maximum results.
Ms. McKenna has a B.S. in Mass Communications
from the University of South Dakota, Vermillion.
Account Relations
Your account executive represents a central communication
point, both for you and for the various other MCA resources
that are
deployed to execute your projects.
 Mary Storms, Account
Supervisor
Ms. Storms joined MCA in 2002, coming
to us from an agency environment where she was responsible for facilitating
the accomplishment
of the targeted business objectives for clients such
as FedEx, Sherwin
Williams and SciQuest in the areas of ecommerce, B2B,
custom publishing and direct marketing.
Ms. Storms holds a B.A.
degree in Marketing from the University of Minnesota - Duluth.
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