What We Do

Measurable Marketing Results

   For as long as there have been organizations, there has been the daily battle between “in a perfect world” and “let’s just get it done.”

   Too often, the demands of simply keeping the ship on course prevent you from stopping long enough to try something new …to test for new opportunities … or to take a breath and see if what you are doing today is still the best way to meet your revenue and growth goals.

   That’s where we come in.

   MCA’s specialty is in helping organizations like yours step back and look at your opportunities. Because we work in a wide variety of environments, we know what’s working right now, in channels such as direct mail, email, retention and fulfillment methods, and on the Web.

   Everything we do is centered on measurable results. And everything we do is based on your needs for your particular marketing arena. We can help you a lot with complete turnkey outsource services … or just a little though pure consultative work.

   Always, always, always -- our approach is based on analyzing your needs and what will be effective with your audience.

Our Project List

   While we'd never say something so bold as "we've done it all," we can certainly say we've had the opportunity to apply our skills and perspectives in a wide range of fascinating and productive projects.

   We've inspired, created, managed and executed all of the following:

Review and Recommendation Audits, designed to help our clients identify areas of opportunity for expansion and re-direction.

Strategic Plans for everything from field force maximization to ways to increase customer value.

Customer/member acquisition:

• Solo direct mail
• Lead generation mail and follow-up
• Member referral programs
• Direct response advertising
• eMarketing tactics
• On-site, event enrollment
• Cross-sell/insert programs

Customer/member retention:

• Magazines and newsletters, both print and electronic
• "Love letters"
• New member welcome kits
• Renewing member kits
• Conversion and renewal series
• Bill-me-later series
• Auto-renew programs
• Dues/price strategies
• Member satisfaction trend monitoring
• Member survey development, execution and analysis

Increasing customer value:

• Upgrade and cross-sell strategic plans
• Upgrade and cross-sell marketing - direct mail, email, direct response advertising, in-pack, partner promotions
• In- and Out-bound telemarketing assessment and recommendations

Customer/member ancillary products:

• Endorsed credit cards
• Continuity and solo book programs
• Sponsored insurance programs

Benefits:

• Benefit identification, including the development of RFPs, response evaluation and negotiations
• Benefit competitive analysis
• Benefit architecture and manufacture
• Benefit delivery

Fundraising:

• Direct mail
• Acknowledgement and ongoing donor development

E-Commerce:

• Web site development
• Outbound email campaigns and supporting landing sites
• Search engine optimization tactics
• Triggered campaigns

Ideation sessions:

• SWOT analysis
• Annual marketing planning
• Publishing planning
• New business development
• Customer service feedback and involvement

Sales support:

• New business development proposals
• Responses to RFPs

   Let us help you develop your opportunities. Let’s start a conversation.