Who We Are

From the General to the Specific

   My name is Gayle Teskey, and I'm president of MCA. I was there when MCA was founded in 1993 to help membership organizations acquire, retain and engage their members.

Discovering Response Motivators

   We still do that today, but we learned that what we know about members – why they affiliate with an organization, what makes them stay, and how to stimulate them to participate along the way – applies to lots of other consumer and business-to-business marketing opportunities. For example:

• We’ve helped our clients identify and launch dues-paid membership organizations where none existed before, and we’ve guided long-standing organizations to new growth and profitability.
• We’ve developed breakthrough creative approaches and packages.
• We’ve helped our clients pick their way through the shoals of treacherous economies as well as bullish ones, managing risk and maintaining marketing stamina along the way.
• We’ve been project managers and campaign analysts and complete out-source solutions.

   Regardless of what we’re working on, we always use classic direct response marketing principles. That way, financially sound marketing programs can be built upon a foundation of replicable results.

Comprehensive Perspectives

   We’ve been fortunate to work in a wide range of environments:

• Consumer enthusiast groups, such as:
  - Food & wine
  - Powersports
  - Hobbies, like gardening, hunting, fishing and more
• Trade and professional associations
• Financial services providers
• Fraternal groups
• Military associations

   If it sounds like we do it all … come to think of it, I guess we do. But we always start with a Plan (read more about The Plan in "How We Do It") that speaks directly to your particular opportunity.

   MCA has been fortunate. We’ve got great clients; our leadership team is experienced, intelligent, and committed to doing the right thing; and we’ve had a lot of fun along the way. The atmosphere we foster is one of personal development and independence (read "What’s New"), creativity, and keeping things in perspective.

Meet our Leadership Team

   Please read about some of the key departments within MCA and the people who lead them:

• Consultative and Executive
• Marketing Services
• Creative Direction
• Account Relations

See What Others Say About Us

   Several of our clients have agreed to tell the cyber-world what it’s like to work with us (read "Testimonials"). Over the years, many of our engagements have come through referrals - the sincerest form of flattery and confidence.

   Thanks for visiting our web site. If you’re intrigued by what you read and have a challenge or opportunity you think would benefit from our perspectives, I hope you’ll be in touch.

Best,

Gayle Teskey, President and CEO

P.S. We learn something new every day – sometimes the learning is consequential, and sometimes it’s just one of those life lessons we all seem to have to RE-learn every now and then. If we think they might help someone else, we post them at "What’s New." Please come back often and see what we think is suitable for public viewing. I also invite guest submissions!

   To learn more about how MCA can help you identify – and then achieve – your greatest potentials, let’s start a conversation!