Although it might not have the same sizzle as acquisition, retention certainly will have far-reaching payoffs in the future. Use the power of persuasion to reinforce customers’ decisions and keep them active, satisfied members of your brand community.
Gayle Teskey and her team at MCA have helped us establish new approaches to marketing our website to prospective members with satisfying results.Brian F, Online Community--Executive
MCA has taken time to understand our business. But even more important to me, they bring to the table expertise in the field of direct response marketing. I look to them to consult on what is working today in direct mail, email and the Web.Dennis B, Financial Service Provider--Consumer Marketing Manager
We have become accustomed to relying on Gayle (and her supporting organization) for guidance, direction and counsel on a broad range of topics…We look forward to having MCA’s counsel, guidance and support for many years to come.Marilyn P, Enthusiast Organization CFO
My experience is that in-house marketing departments often get bogged down in day-to-day operations, resulting in reduced creativity and slow project turnaround times. MCA is a great ‘secret weapon’ for outside-the-box creative thinking, new project incubation and highly efficient project management. They are as good as it gets!Larry D, Consumer Continuity Goods Marketer–CEO
In just a short time, they have helped us become experts at “testing our way into what works” and the results have exceeded our highest expectations. MCA helped us develop two new direct mail acquisition packages to test against the package we had been using for several years. The result? Both new packages performed five times better than the control, giving us the flexibility to deploy either depending on the audience.Scott G, Military Membership Organization--Executive
Besides helping us achieve our highest potential, what I like most about working with everyone at MCA is how we’ve become a single high-performing team. Whether it’s face-to-face, over the phone, or by email, our communication is seamless and, most of the time, I have to remind myself that we are actually separate organizations. Truly, having MCA on our team is a real force multiplier!Scott G, Military Membership Organization--Executive
Under MCA’s expert guidance, the improvements we have seen to our membership marketing efforts have been nothing short of spectacular!Scott G, Military Membership Organization--Executive
We found MCA while in the process of evaluating a previous membership marketing consultant. After a thorough assessment of MCA’s reported performance, meeting key members of the team and comparing deliverables, we made the switch. We could not be happier with that decision. MCA is a company whose actions back up its CEO’s word – that they are a partner, not a vendor, and they are invested in our success in every way. Their membership marketing advice, and expertise, knows no bounds – whe…James H., VP of Membership, Consumer Enthusiast Group
We are a new organization, and MCA created a program for us that exceeded our projections. I would recommend MCA.Doug M, Enthusiast Membership Organization--Executive Director
I wanted to personally thank you for all of the insight you have provided. We are grateful to have had the chance to work with you and your team. You have provided us with a wealth of knowledge that we were unable to find anywhere else.Stacy H, Conservation Foundation Marketing Director
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