Gather. Engage. Maximize.

It’s really that fundamental. After 25 years of testing, learning, failing and winning in the continuity/community world, we know that successful outcomes are a result of three key objectives:

Gather your audience.

Be they member-subscriber-insured-cardholder-attendee-donor-butcher-baker-candlestick maker.

Engage them.

Welcome, equip, nurture and guide them.

Maximize them.

The first purchase is just the beginning of a long and fruitful relationship.

What you should know about MCA:

We approach YOUR BUSINESS as if it’s our own business. That shows in our references, and in the length of time we work with organizations. It’s what drives us, intrigues us and motivates us.

What you should know about MCA:

We approach YOUR BUSINESS as if it’s our own business. That shows in our references, and in the length of time we work with organizations. It’s what drives us, intrigues us and motivates us.

Are you building your community?

It doesn’t matter whether your audience-member simply gave you permission to communicate, paid you dues, bought a subscription, took out a policy, or if they earned their way into your community in some other way.

The tools and tactics of effective acquisition, retention and development are transcendent.

While we started with membership groups, today MCA works with all kinds of organizations, from traditional dues-paid membership groups to Fortune 500 corporations to digital “permission to communicate” audiences. The common thread is this:  a continuity relationship with the customer.

 

Won’t you take a moment and tell us about yours?

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