Creative

Strategic CreativeHow hard does your creative work now? If you get a winner 20% of the time—1 in every 5 tests—you are achieving direct response industry average. But that’s not enough, in our experience. We can help you boost your win ratio.

We consider test offers, we adjust messages, we study your prospective audiences to see who we are selling to, we review your models, we scrutinize your competitors, we look across industries and cross-pollinate ideas, looking for the golden nuggets.

Finally, we stir up fresh ideas along with the time-tested, proven direct response tactics to build breakthrough creative you can plan around.

How hard does your creative work now? If you get a winner 20% of the time—1 in every 5 tests—you are achieving direct response industry average. But that’s not enough, in our experience. We can help you boost your win ratio.

We consider test offers, we adjust messages, we study your prospective audiences to see who we are selling to, we review your models, we scrutinize your competitors, we look across industries and cross-pollinate ideas, looking for the golden nuggets. Finally, we stir up fresh ideas along with the time-tested, proven direct response tactics to build breakthrough creative you can plan around.

Most of all, you can replicate with confidence.

We craft direct response creative that is scalable and cost-effective. And yes, some wins are VERY big. We recently scored 600% and 900% breakthroughs in a membership client’s panel of tests. That’s not to say we never lose. But when you work with us, we’ll build your new creative on a solid foundation of successes. Contact us now if you are ready to improve your results with winning creative!

Creative Tests

  • Digital Tactics (email, landing pages, SEM and more, all with smart mobile perspectives)
  • Direct Mail
  • Direct Response Ads (print and digital)
  • Onboarding Tactics
  • Lead Generation with Nurturing and “Drip” Conversion Campaigns
  • New and Renewing Customer Fulfillment
  • Content Marketing, including Newsletters and E-newsletters
  • Social Media Marketing
  • Billing Series for New and Renewing Customers

Most of all, you can replicate with confidence.

We craft direct response creative that is scalable and cost-effective. And yes, some wins are VERY big. We recently scored 600% and 900% breakthroughs in a membership client’s panel of tests. That’s not to say we never lose. But when you work with us, we’ll build your new creative on a solid foundation of successes. Contact us now if you are ready to improve your results with winning creative!

  • Digital Tactics (email, landing pages, SEM and more, all with smart mobile perspectives)
  • Direct Mail
  • Direct Response Ads (print and digital)
  • Onboarding Tactics
  • Lead Generation with Nurturing and “Drip” Conversion Campaigns
  • New and Renewing Customer Fulfillment
  • Content Marketing, including Newsletters and E-newsletters
  • Social Media Marketing
  • Billing Series for New and Renewing Customers