Team Leaders at MCA
MCA experts lead teams of professionals with deep, proven experience in direct response and affinity marketing. Also, because we work across a broad landscape of organizations, we bring proven, tested perspectives to your challenge. Think of it as cross-pollination.
Please contact MCA to start a conversation with any one of us:
Founder & CEO
Chief strategist. Chief motivator. Publisher of MCA’s insights. Speaker. Passionate about what we do, how we do it, and the market we serve.
When you work with MCA, you’ll see Gayle’s signature combination of enthusiasm, creativity and marketing discipline reflected in everything we do. She is (rightfully) proud of MCA’s talented team of professionals and the results they have
Gayle has been on the client side of the table, the third-party marketer side and, since its founding over 25 years ago, on the consultative side with MCA.
Barry is a seasoned direct response marketer who has walked in your shoes. Having held marketing-driven leadership roles in for-profits as well as non-profits, he understands the challenges of consistently delivering year-over-year gains–even in times of budget austerity.
As a data-driven marketer, he can help you deliver bottom-line-improving results through new product marketing efficiency improvements or technology implementations that are grounded in facts–not opinions. As a career military veteran, Barry brings disciplined and outcome-oriented project management to our client engagements. He understands how data and technology are tools to be used in improving your customer retention, satisfaction and lifetime value.
Do you have a marketing technology or data analytics question? Ask Barry–he can help!
Senior Creative Director
Sue joined MCA in 2000, moving from an interactive agency where she developed strategy and wrote creative for both online and offline campaigns. As such, she is our “message manager,” making sure what you say to your community is relevant, timely, and persuasive.
While persuasive content is only one facet of any campaign, keeping core messages on track–or breakthrough concepts intact–can be like herding cats. Were you to eavesdrop in Sue’s scholarly wood-paneled, book-stuffed office, you’d hear many discussions about the nature of proposed edits and the implications of each factual or editorial tweak. Sue’s Rolodex (yes, an old-fashioned card file that can never be hacked or crashed) maintains ties with many of the top direct response creative teams in the country, which brings top talent to your projects.
If you’d like a lively discussion of Robert Cialdini’s persuasion points, or Elmer Wheeler’s classic tests on sentences, contact Sue. She can give you great insight into how tested sales messages came to be–and where in today’s digital world they might be going.
Director, Production Services
Details, details, details. Thanks to Connie and her highly disciplined processes, MCA’s production vendors are able to shine and deliver the best value and the best product for our clients. Deadlines are consistently met.
MCA’s commitment to “community” extends to our network of production resources that Connie develops. Her experience in the industry is deep and wide, and our clients benefit from her extensive expertise.
Connie works closely with MCA’s marketing staff to make sure campaigns are executed as designed. Her flexibility, sense of humor and unflappable nature make her a great asset to the MCA team.
Potential production service vendors can contact Connie here. We’re always happy to hear new ideas.
Director of Marketing
Bev brings experience in both digital and direct mail marketing to the table. She also usually brings a spiral notebook and a couple #2 pencils, because she is a copious note taker. Some would even call her obsessive in the
Feel free to reach out to Bev anytime here to talk more about your marketing needs. Oh, and she’s also an animal enthusiast and would love to hear about (and share pictures) of your dog, cat, bird or other furry or feathered companions.
Director of Postal, Data and Contracts
Kari serves on the Executive Board for the Twin Cities Postal Customer Council—which recently won national recognition for leadership initiatives among 140 such industry mailer-postal official groups in the nation. (Yes, we’re proud of her!)
Her love of all things USPS goes back 25 years, to an after-school job sorting, inserting and processing mail. The system “hooked her,” she admits, and she’s remained a self-proclaimed mail geek to this day. If you’re looking to know the intricate details of Informed Delivery or lowering postage costs or any of the USPS’s latest initiatives, Kari is your go-to source of what’s doable and pending.
She’s also a heavyweight when it comes to vendor management, RFP/procurement sourcing, ERP implementation, and data. Trail edge die cut envelopes, anyone?
You can reach Kari anytime here. Be ready to hear what has been, what is coming, what costs are, and what is projected for your particular USPS question. Kari knows!